Additional Presenter: Guillermo Lella, Secure Segment Category Manager Americas, HP Indigo
The explosion of online commerce, supply chain disruptions and accessible technologies have exposed consumers to greater potential for fake products that are more convincing than ever. According to the International Chamber of Commerce, the value of counterfeit and pirated goods will exceed $1.9 trillion globally in 2022. Brands are under attack in multiple ways, including counterfeit selling online, altered packaging and product labels, as well as infringement of intellectual property. Counterfeiting is no longer just about protecting brand reputation; it is also about protecting consumers’ health and safety. Good news, the technology now exists to help brands outsmart the counterfeiters. Our speakers will share how global brands are taking a multi-layered approach to brand protection. For instance, HP is using dual-factor authentication – a combination of serialized QR codes and digital watermarks – to help retailers and consumers, alike, authenticate ink cartridges. This same technology innovation is being applied across industries – food, beverages, pharma, household goods, and more.
Join us to learn:
- How to transform your brand protection program through digital printing and product digitization •
- How product manufacturers are protecting brand integrity and consumers alike, using the newest innovations in counterfeit and tamper detection
- How to get started now
Curt Schacker | Global Head of Digital Printing and Packaging, Digimarc