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Agenda

SMITHERS WORKSHOP
Registration and opening remarks
Welcome
Sandra Haines, Senior Conference Producer, Smithers
Chairman’s opening outlook: Insights & trends in the digital print for packaging market 2035
From Brands to Breakthroughs: How Digital Print Delivers Impact & Innovation
Brand keynote: Digital Vs. Analog printing on corrugated. A comparative Case Study
•    New packaging needs for Cervezas Gran Vía for the retail channel
•    Different technologies available to print and convert corrugated packaging
•    Strengths and weaknesses of each technology
•    4 different analysis: process complexity, print quality, fix costs and variable costs
Lorenzo de la Mora, CEO, Cervezas Gran Via & Technology Partner
Javier Quesada | CEO, Kento Digital Printing
How AI enabled technology supports facilitates color accuracy of repeat jobs on a digital Press (tbc)
Networking coffee break
Fireside Chat: Price vs value in digital printing
  • Exploring why proponents believe digital print’s higher cost delivers unmatched value through speed, customization, and sustainability
  • Voices questioning if current pricing limits broader adoption and discussing pathways to making digital print more cost-competitive
  • Real examples of ROI, time to market, and waste reduction versus volume-driven cost constraints
  • Future outlook: pricing trends, technology advances, and industry collaboration needed to balance value and affordability in digital print

Harry Baker | Sales and Operations, BakPac (part of Baker Labels, UK)
Presentation tbc
Networking lunch
Technology Solutions for the Future of Digital Print
Accelerating Your Sustainability Journey with HP: From Compliance to Unlocking Growth with HP’s Sustainability Amplifier
Sustainability is no longer just about meeting regulations — it’s a driver of business growth and customer loyalty. In this session, HP will introduce the Sustainability Amplifier program, a framework that helps print and packaging providers measure their impact, communicate results with brand owners, and turn greener print into a powerful differentiator. Discover how you can move beyond compliance to win new business, strengthen client partnerships, and future-proof your operations in an increasingly sustainability-driven market.
 
Carlos Lahoz | Industrial Print Sustainability Strategy, HP
High-speed single-pass inkjet for corrugated efficiency
  • Inline high-speed single-pass inkjet at the corrugator: Prints directly on the paper at up to 400 m/min—ideal for branding, unique barcodes, and unique QR codes in corrugated production
  • Shift one-color jobs from converting to the corrugator: Free up converting capacity by moving high-volume monochrome printing inline, reducing bottlenecks, and streamlining production
  • Flexo replacement for high-volume converting: Eliminates plates and changeovers, enabling shorter runs, less paper waste, and full corrugator efficiency
  • Automated variable data workflows: Integrated software manages job scheduling, inline control systems, and real-time printing of serialized codes and QR data

Nils Gottfried | Senior Sales Manager, BHS Corrugated Maschinen und Anlagenbau GmbH
What’s next for the Packsize EFI X5 Nozomi — Reshaping corrugated packaging
  • How right-sized, digitally printed corrugated packaging continues to drive cost savings, improved consumer engagement, and environmental responsibility
  • Cross-sector use cases: from DTC retailers to FMCG repackaging to 3PL ecommerce fulfilment
  • A sneak peek of the next evolution of the X5 Nozomi platform and transformational business opportunities for corrugators and converters

Kerry Sanders | VP Market Development, EFI
Panel Discussion: Advancing Digital Print Technology: Innovation, Sustainability, and Industry Collaboration
  • What are the key technological advancements in inks, presses, and workflow enabling scalable digital print packaging?
  • How do sustainability goals shape innovation in digital print materials and processes?
  • What operational challenges and opportunities do converters and suppliers face in adopting inline digital print solutions?
  • How can suppliers, converters, and brands collaborate effectively to accelerate digital print’s impact on packaging efficiency and sustainability?
Networking break
Industry Initiatives and Regulations for greener Packaging
PPWR compliance is more than just a material check – how to manage all requirements in time
  • Identifying PPWR requirements within minutes for your packaging with our web tool PPWR Check
  • Managing your certificates and compliance
  • Generate your semi-automated conformity report with your PPWR Checks and certificates
  • Requirement to respect by August and September 2026
  • Current hurdles to achieve compliance

Peter Désilets | Managing Director, pacoon Sustainability Concepts GmbH
Panel Discussion: Driving Change: Practical Approaches for Greener Print in Packaging
  • How can the entire print and packaging value chain come together to make sustainability standard practice—beyond competition, through shared commitment?
  • What common principles should guide responsible sourcing, material use, and waste reduction in digital print for packaging?
  • Which collaborative actions and innovations could realistically drive measurable environmental impact and help scale sustainable print globally?
End of day one
Dinner at the Berlin TV Tower Sphere Tim Rau Restaurant
Registration and morning refreshments
Chair's opening remarks
Connected Packaging Powered by Digital Print: Unlocking Engagement, Trust, and Traceability
Different approaches to delivering variable QR Codes for GS1 sunrise, smart packaging, and digital product passports
  • Why are 2d codes becoming important
  • The various business and legislative drivers explained and unpacked
  • Likely priority industries that need to implement first.
  • The different drivers and the impact they have on approaches taken
  • Why putting these codes on packaging presents unique difficulties
  • Different approaches that are possible
  • What is simple and what still needs to be achieved

Lee Metters | Group Business Development Director, Domino Printing Sciences
GS1 digital link & 2D codes: Printing the web on packaging
Unlocking brand potential: How QR codes revolutionise packaging for brand owners
•    QR codes as a powerful, cost-effective and versatile solution for actual Brand Owner's challenges
•    Combat counterfeiting, providing robust authentication mechanisms
•    Increase Brand engagement with innovative applications of QR codes
•    Integrate QR codes throughout the entire supply chain
 
Pedro Jiménez | Digital Technical Sales Director, Comexi
Networking coffee break
Drivers of digital printing & how brands can tell smarter stories (tbc)
Keynote: Brand protection & digital printing in e-commerce (tbc)
Panel Discussion: Connected packaging & digital print: From pilots to scale
  • Driving Adoption: What convinced early brand adopters—and what’s needed to motivate broader industry uptake
  • Collaboration Across the Value Chain: How brands, converters, and technology providers must align to unlock potential
  • From Buzz to Business Value: Turning connected packaging and digital printing into measurable ROI and industry-wide change
Chairman's closing remarks
Networking lunch and close of conference

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