Independent print consultant with over forty years’ experience in the printing industry. Adviser on business strategy related to analogue and digital printing as well as the provision of data driven analysis relevant to a range of activities including business development and M&A. Writer and commentator on the printing industry, and subject matter expert for Smithers Information Ltd. Specialist areas include packaging, industrial printing including textile decoration, and sustainability in the printing industry. In depth knowledge of most print processes including digital printing, flexo, thermal printing, screen and offset lithography.
Lior Krasnovsky is a Senior Tech Business Development manager at Amazon Transparency. Lior is responsible for integrating Amazon Transparency with partnering solutions. Lior has built his experience in Product, Business Development and Technology over the 18 years of building products and creating partner networks in Digital Print and in Brand Protection.
Lior joined Amazon two years ago where he owns the implementation of Amazon Transparency Interoperability with workflow companies, convertors, and serialization providers. Before that, Lior spent 16 years as a product leader owning the development of workflow tools and digital brand protection solutions at companies like HP Indigo and Press-sense.
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Claudia Rivinius heads the marketing team at STI Group. Based on the latest shopper and retail insights, she runs customer workshops on sustainability, shopper activation and retail trends and is a member of the Circular Innovation Team. To this end she has jointly developed the Sustainability Scorecard – a tool that not only allows the complexities of packaging sustainability to be evaluated but also provides actionable priorities for optimisation.
Michael Froschauer is a Product Manager for Digital Print Workflows at BHS Corrugated, specializing in smart packaging and data-driven production processes.
Passionate about real-world applications, he actively explores how QR codes create value in both retail and industrial environments. His focus is on enabling practical use cases that improve efficiency, reduce waste, and digitally connect the entire lifecycle of corrugated packaging—from production to the end consumer.
Simon Goldsack is a packaging and print industry advisor specialising in selective digital packaging, converter-first implementation, and supply chain improvement.
Following more than 20 years in digital print, corrugated packaging, brand engagement, and marketing, including regional, global, and brand-facing roles at HP, Simon founded Goldsack Advisory in 2025. He now works with brands, converters, OEMs and technology partners on practical retrofit strategies, commercial planning, and production choices. His current projects cover hybrid inkjet integration, variable data, traceability, and production models that place digital capability where it delivers operational and commercial value.
After a successful career with Domino, including many years in senior leadership and strategy roles, Lee has retired from the business and is now working as an independent consultant. He is enjoying the opportunity to explore the industry from a broader perspective, staying actively engaged through consulting projects, webinars, and ongoing learning. Free from a single-company viewpoint, Lee values the chance to connect with businesses across the sector, gain fresh insights, and see how the industry continues to evolve. With a background spanning manufacturing, business development, and strategic leadership, he combines technical expertise, holding a Mechanical Engineering degree from Southampton University, with a postgraduate Marketing Diploma to bring a well-rounded perspective to every conversation.
Allan has 35 years of experience in the packaging industry, specializing in Tobacco, Pharmaceutical, and FMCG markets. His expertise lies in Artwork, Reprographics, Colour Management, and Print Tooling providing a strong foundation in delivering quality, consistency, and innovation that makes brands stand out.
At Sun Chemical, Allan’s experience in packaging and supply chain is used in the Digital Inks team to support innovative solutions for digitally printed packaging across diverse markets. Sun Chemical’s capabilities in native digital and hybrid print applications allow seamless integration into existing supply chains, helping customers adopt digital technologies efficiently.
The shift from analogue to hybrid and fully digital printing has created clear development pathways supported by data-driven frameworks. Emerging technologies like AI, computer vision, and quantum computing are enabling new supply chain solutions and unlocking the potential of print, digital, and virtual media to deliver compelling content for today’s consumers.
Samantha Murphy is Strategic Marketing Manager for Sealed Air’s Food business in EMEA, where she focuses on identifying market opportunities and translating customer, consumer and industry insights into strategies for growth and innovation.
With over a decade of experience in the packaging industry, Samantha has developed extensive experience across flexible packaging and print technologies, with a particular focus on bringing new solutions and capabilities to market. She works closely with commercial, technical and portfolio teams to understand evolving customer needs and accelerate the adoption of new packaging solutions.
A key area of her current work is the evolving role of digital and hybrid print in flexible packaging, exploring how new print technologies can address changing brand requirements, SKU complexity, shorter runs and packaging economics while unlocking new opportunities for printed packaging.
