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Interview: Steve Wardle Kellogg's

Sustainability and regulation as strategic drivers in the shift towards digital print

1. Could you please share with us an overview of what your presentation – ‘Sustainability and regulation as strategic drivers in the shift towards digital print!’ - will cover?

I’m looking forward to sharing my experiences and vision for how the adoption of digital print at scale can be leveraged and accelerated over the next 5 years. Packaging serves several essential functions, yet artwork and printing has the longest lead time of all the media channels. In our rapidly evolving digital world, we have a duty to ensure that printed packaging remains a viable channel for brands to engage with their consumers.

2. What do you see as the key challenges for the industry in 2023/2024?

The ability to keep pace with the level of change is the biggest challenge!  There are huge supply chain disruptions, pressures from customers and regulators to reduce environmental impact and waste, whilst at the same time, there is increased competition and pricing pressures. It’s a very unsettled and challenging time, and only those that adapt strategies accordingly to remain competitive will be successful in the years ahead.

3. What would be the top three market trends in digital print for packaging?

In my opinion, sustainability is number one, followed by speed to market, and then personalisation.

4. What are you looking forward to at this year's Digital Print for Packaging Europe Conference?

The line up and quality of speakers is inspiring, and the opportunity to make new connections and discuss the challenges for digital print with new people is exciting.

5. Why do you feel it is important for people (particularly brand owners) to attend the Digital Print for Packaging Europe Conference this year?

Brand owners play a pivotal part in enabling change. The more we demand it, the more accessible digital print will become at scale.